COSA Announces Millennial Committee
The Chamber Orchestra of San Antonio (COSA) has announced the launch of its Millennial Committee. Designed to spur interest in the increasingly vital Generation Y audiences, the Millennial Committee will be tasked with meeting monthly to develop ideas that will encourage young audiences – 30 and under – to participate, purchase tickets, and donate to performing arts organizations such as COSA.
Since its inception in 2010, COSA has recognized the importance of attracting a younger demographic, and it is embracing innovative ways of making the arts more accessible and appealing to this community.
Millennial Committee chair, Natalia Martinez, expressed her vision for this millennial committee.
“This committee provides the opportunity for a diverse group of individuals with a common interest in the arts to foster ideas,” Martinez said. “COSA’s approach is intended to empower up-and-coming leaders by engaging them in our efforts to impact millennials, as well as future generations, in intellectually, and culturally enhancing activities.”
The Millennial Committee will turn its immediate attention to COSA’s 2014 Fall Concert, An Iberian Epic, which will be the first-ever performance in the Carlos Alvarez Studio Theater at the new Tobin Center for the Performing Arts.